Removing the stigma around trades

Kudos to BCITO (Building Construction Industry Trade Organisation) for their latest ad campaign. Titled ‘A Tricky Chat’, it shows a young man who very tentatively announces to his parents that he wishes to pursue a trade rather than go to university. Akin to a ‘coming out’ experience, the commercial highlights the stigma and long-held perception…

Prepare, prepare, prepare

Last week I received an email from a student to tell me that he was offered anĀ  apprenticeship and would be starting immediately. Woo hoo! The news was all the more satisfying, because I knew how determined and prepared the student was in making this moment happen. Back story… I had a career session with…